Do you know what is the right e commerce social media content to post? What do you need to do to gain more audience and customers?
Well, it is not always easy to create the right content. First, you will need to know what kinds of content you can do. Then, try to experiment with what works with your brand.
So, what can you do? Read on to know more.
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e Commerce Social Media Content to Create
Cross-Promote with Other Stores
No, this does not mean working with your direct competition. What you can do is work with other e commerce stores that can work well with your products.
For example, if you are selling notebooks and other school supplies, then, you can work with brands that sell desk lamps. But make sure that these brands have the same target market.
To be effective, you will need to mention each other on social media. Or post content with an image of your products with theirs.
Work with Micro-Influencers
Next, you can also work with micro-influencers to promote your brand. These are different from those big-name ones. These are regular, everyday people with a focus on one niche.
For example, you can work with live-stream gamers. That is if your target market is gamers or techy people. This will help your brand reach more people. Why is this effective?
Most of the time, these micro-influencers have over 10,000 followers. And these people tend to be tied closely and listen to what the influencer says.
Make Use of User-Generated Content (UGC)
Making use of your customer’s content is called UGC marketing. This is very effective because it has 85% more impact versus your brand’s own ad.
Why? Because people will tend to believe real customers more. So, if they see a UGC on your social media channel, they will see real people enjoying your brand. They will then trust you more.
So, do not hesitate on asking your customers if you can share their UGC.
Post Some Behind-the-Scenes
Customers like it if they see authenticity in your brand. They do not always want to see you being shiny and amazing.
Why? Because they want to see the human element in your brand and they want to see how you do things behind the scenes.
So, post some BTS imagery or video from time to time. Let people see how your employees are working hard or preparing a new product.
Exclusive Flash Sales
The last tip is to do exclusive flash sales for your followers. This can help you boost sales while increasing your followers at the same time.
So, do this from time to time. Make it time-specific and urgent to create the fear of missing out on a good deal.
Making this exclusive will help make your followers feel you value them. This is also great if you want to promote underperforming products.
e Commerce Social Media Content
What are you waiting for? Follow these tips to ensure high success on your e commerce social media content.
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